How to become an Email Marketing Master? Our goal is to turn you into an email marketing master, someone who can help any organization achieve its goals by creating and deploying, and winning email strategy.
whether it’s your company or whether you are an employee. Either way, make sure that you are fully equipped to get the most out of email marketing, and the email marketing efforts of your company. So, let’s kind of start with our goal, right?
So, before we dive in, let’s talk a little bit about why email is so important. And I’m going to breeze through some facts, but I think it’s really important right now that you understand the impact of what you are going through, and understand the impact it can have on the company that you’re working for.
So, “EMAIL IS THE CHANNEL GENERATING THE HIGHEST ROI FOR MARKETERS.”, right? Venture Beat went in and analyzed every marketing channel and said, email is consistently the channel that delivers the highest ROI.
In fact, “EMAIL MARKETING YIELDS OVER A 4300% RETURN ON INVESTMENT FOR BUSINESS IN THE UNITED STATES.”. Now, this is from the Direct marketing association. I’m sure that number is not all that dissimilar from, or worldwide, right? I’m sure I know that email is not something that is isolated here in the United States.
Now here, here’s one “FOR EVERY $1 SPENT ON EMAIL MARKETING, THE AVERAGE RETURN ON INVESTMENT IS $44,25.”. So let me stop here by saying you’ve made a very wise decision. The training that we’re about to go through will equip you to have a huge impact on the bottom line of your company.
Quick Overview of The Course
Well, let’s do a quick overview of the course and then I’ll tell you what to expect, and then we’ll go ahead and dive right into the training. Alright, in this course, we’re going to break it down into seven primary sections.
The Role of Email Marketing.
In the first section, we’ll cover the role of email marketing. We’ll dive into all the different types of email marketing and really how you should determine where to start your email marketing efforts in your business.
Creating the Perfect Promotional Calendar.
Next, we’ll move on to creating the perfect promotional calendar, making sure that there’s the perfect mix of both content and promotions in your business, and that you’re leveraging this asset as best as possible to make as much money without sending too many emails.
Email Campaign Creation.
We’ll talk about email campaign creation. We will go over the different types of campaigns and when to deploy them. We’ll even cover storyboarding your email campaigns and writing your subject lines.
Email Copywriting and Design.
Now, after that, we’re going to dive into email copywriting and design. This is fun. We’re going to talk about, four magic questions that will write your emails for you and really dive into crafting your email message.
Optimizing Opens and Clicks
Then we’re going to go into optimization, right? So, after we’ve decided who we’re going to send emails to, and what it’s going to say, we’re going to go over different tricks to make sure that you’re getting the highest possible opens and the highest possible click-through rates.
Tracking and Measuring Result
Next will dive into tracking and metrics. Not only what you should be tracking, but when you should be looking at it, and what you should do based on the data you get.
Email Deliverability.
And then finally, we’ll talk about Email Deliverability, because if you can’t get your emails delivered, none of the rest of this matters. Well, it’s going to be a lot of fun, and it’s going to be a lot of work, but I promise you in the end, you’re going to be able to create and deploy a winning email marketing strategy for your company. So that’s what we’re going to go through. If you’re ready to get started, we’re going dive in with the role of email marketing. I’ll see you in the next article.
The Next Articles You Must Read
This course consists of articles, here are the articles you need to read
- Section One: The Role of Email Marketing
- Section Two: Creating your promo Calendar
- Section three: Email Campaign Creation
- Section Four: Optimizing Opens and Clicks
- Section Five: Email Copywriting and design
- Section Six: Tracking and Measuring Result
- Section Seven: Email deliverability
